Core Engagement Package

Strategic Architecture

Systemized, repeatable, scalable GTM Design and Architecture that learns and grows from each pursuit and campaign, to give founders, operators and growth teams a clear and validated roadmap and GTM platform for entering and scaling within priority markets, without wasted motion.

What's Included

Target buyer prioritization and segmentation mapping

Message and whole-product value proposition architecture

Channel strategy and route-to-market plan

Revenue motion design

Ecosystem influence model

Output

A 30–60–90 day systemized ready-to-run blueprint designed to plug into execution teams,

whether internal or through edgeRunner’s packaged delivery systems

For

Founder-led teams pursuing a critical success launch

PE-backed operators aligning growth bets

Product leaders seeking repeatable GTM mechanics

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Ladder Packages

Capital Allocation Strategy

Market Intelligence system that identifies where to invest product, GTM and run dollars, M&A and partnership strategies.

Design Foundation

Growth Architecture that builds the blueprint: audience, value, channels, motion that can be plugged into existing teams for execution without wasted motion.

Demand Generation

Marketing & Demand System activates messaging and channels to generate early pipeline and traction

Conversion Acceleration

Sales Enablement that equips teams to engage, convert, and grow market and wallet share with speed and clarity.

Target Market Flywheel

Focused Market Development, using systematic capture of early wins -> turning them into references -> creating momentum. A closed-loop system that compounds over time, suited for messaging focused on long-term growth leverage.

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