The Core Team

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The framework outlines our GTM Operating System—a repeatable, modular framework that transforms capital into traction, and strategy into measurable growth. It is designed to serve both as an internal delivery guide and a client-facing roadmap.

Each phase runs 2-4 weeks achieving system activation readiness within 90-days, assuming Client availability, participation and responsiveness. KPI's begin to come in at 120 days and within the first 180 days, measurable and predictable ROI baselines can be established. In cases, these can lead or lag by one quarter plus or minus.  

 Purpose: Align stakeholders, validate priorities, and define where to invest for maximum commercial return.

Key Activities:

• Discovery Workshop: Leadership & Market Fit Alignment
• GTM Readiness & Risk Audit
• Capital Allocation Mapping (Core Context Mapping)

Deliverables:

• Capital Allocation Strategy Brief
• Fit/Focus Matrix 

Tools/Links:

• Capital Allocation Canvas
• Stakeholder Priorities & Preferences Matrix
• Risk Assessment Scoring Sheet

 Purpose: Design the foundational blueprint for how the business will go to market and scale revenue.

Key Activities:

• ICP & Market Segmentation Mapping
• Value Narrative & Messaging Matrix
• Channel/Route-to-Market Strategy
• Revenue Role & Capability Mapping

Deliverables:

• Strategic Architecture Blueprint 
• Messaging Matrix & GTM Flow

Tools/Links:

• Ideal Customer Profile (ICP) Prioritization Board 
• Messaging Frameworks
• Channel Strategy Decision Tree

 Purpose: Deploy working systems in marketing, sales, and reference capture through agile sprints.

Key Activities:

• Sprint Planning & Prioritization
• Build Demand Engine (content, channel, campaigns)
• Sales Enablement Playbooks & Tools
• Early Reference Wins & Case Capture

Deliverables:

• Sprint Plan Board 
• Activated Campaign Calendar
• Sales Enablement Kit

Tools/Links:

• Sprint Tracker Board
• Sales Enablement Playbook 
• Case Capture Brief 

 Purpose: Institutionalize what's working and scale into new markets or channels.

Key Activities:

• Win Pattern Analysis
• Flywheel Reference Development
• New Market Expansion Mapping
• Monthly GTM Performance Review

Deliverables:

• Flywheel Tracker 
• GTM Operating Rhythm Calendar
• Market Expansion Brief

Tools/Links:

• GTM Scorecard 
• Expansion Planning Board
• Reference System Dashboard

•  Client Onboarding Checklist
• Working Agreement
• Outcome Mapping Tool
• Workshop Miro Board Links