Stanley Strategies
Stanley Strategies

Growth Architecture and Execution for Innovation-focused Brands

Growth Architecture and Execution for Innovation-focused BrandsGrowth Architecture and Execution for Innovation-focused BrandsGrowth Architecture and Execution for Innovation-focused Brands

Brand Architecture  |   Growth Marketing   |  Go-to-Market  | Target Market Pursuits

Learn More

Growth Architecture and Execution for Innovation-focused Brands

Growth Architecture and Execution for Innovation-focused BrandsGrowth Architecture and Execution for Innovation-focused BrandsGrowth Architecture and Execution for Innovation-focused Brands

Brand Architecture  |   Growth Marketing   |  Go-to-Market  | Target Market Pursuits

Learn More

Decades of Trusted Relationships

Expert Led. Partner Enabled.

Our Mission

 We architect go-to-market strategies and drive total market engagement for innovation-first brands—aligning teams with ecosystems that transform technology, operations, and business models. The result: amplified influence, unlocked value, and a virtuous cycle of sustainable growth.


About edgeRunner:
edgeRunner is an Operating Partner consultancy dedicated to helping Founders and Line of Business leaders achieve sustainable, scalable growth. With over two decades of hands-on experience, we specialize in unlocking profitability across existing revenue lines, launching new products, and driving strategic expansion—both globally and into key vertical markets.

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Research & Insights

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Testimonials and References

Go-to-Market Strategy

Target Market Initiative Pursuits

Launch & Acceleration Capital

Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our growth initiative expectations perfectly.


Ramesh Maturu, President & Co-founder

Pyramid Consulting Inc. 

Launch & Acceleration Capital

Target Market Initiative Pursuits

Launch & Acceleration Capital

Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory.


Erik Kiilunen, Founder & CEO

Neuvokas Corporation "Gatorbar"     

Target Market Initiative Pursuits

Target Market Initiative Pursuits

Target Market Initiative Pursuits

Chris is focused on understanding the customers problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and global sales. 


Wim Rjetdiik, VP & Country Manager, Compuware Corporation


Strategy and Partnerships

Strategy and Partnerships

Target Market Initiative Pursuits

Chris helped us take a small innovative tech company and firmly establish our leadership position on the global stage using strategic partnerships, resulting in new revenue streams, access to new customers also increasing our enterprise value.


Brad Wardell, Founder & CEO

Stardock Systems, Inc. 

Growth Marketing

Strategy and Partnerships

Whole Product Development

Chris excels at guiding teams to market-leading positions with a clear, simple vision and an approach to execution that’s both efficient and highly effective.

Dr. Shawne Duperon, Communications Coach and 6-Timme Emmy Award Winning Producer; Good Gossip Ph.D.

Whole Product Development

Strategy and Partnerships

Whole Product Development

Chris created a whole product offering for our digitally disruptive fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement.


Sam Simon, Chairman 

Simon Group Holdings Family Office  

Venture Execution

Turnaround and Repositioning

Venture Execution

Chris' leadership in innovation and GTM is both visionary and impactful. He combines strategic insight with practical expertise and market execution consistently driving value and forming high-impact partnerships and revenue streams.


Ritchie Corpus, VP, Advanced Micro Devices, Intel, EA



Market Expansion

Turnaround and Repositioning

Venture Execution

Chris helped us understand the AI revolution in terms of practical application and market needs and helped us launch several growth initiatives including LTU's Innovation Center of Excellence, Ph.D. Programs, Custom Research and Simulation & Design industry partnerships.


Mark Brucki, Associate VP Economic Development, Lawrence Tech University

Turnaround and Repositioning

Turnaround and Repositioning

Turnaround and Repositioning

Chris led our target buyer repositioning strategy and pursuit at Compuware, repositioning Dynatrace to Line of Business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.


Dan Hughes, VP Business Transformation, Compuware Corporation

Contact Us

Better yet, see us in person!

We would love to meet you in person, please reach out and we'll set up a time to come meet you and share a meal and/or cup of coffee.


https://calendly.com/30-minutes-with-chriskowal

edgeRunner GTM

Brighton, Michigan

+1 (248) 231-1876 chris@edgerunnergtm.com

Office Hours

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Serving the Midwest and Western NY, United States

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