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Marketing Strategy | Strategic Partnerships | Target Market Pursuits | M&A Readiness
Marketing Strategy | Strategic Partnerships | Target Market Pursuits | M&A Readiness
edgeRunner Partners with Venture, PE and Founders to Activate High-Leverage Growth Initiatives
For those who are carrying a lot─ trapped value, stalled growth and too many moving parts, we help surface where capital delivers the strongest risk-adjusted return and ensure its efficiently deployed through execution-ready go-to-market strategies and playbooks. We embed with you as an operating partner clearing the noise and leading delivery so that you can do the work only you can do.
We provide an out of the box, execution ready go-to-market system, designed to scale strategic initiatives without burning capital. We call it the Capital-to-Traction™ System because it aligns capital allocations to measurable outcomes ensuring strategic capital investments are risk-adjusted and deliver on expectations by calculating predictability of outcomes prior to launch.
Our Breakout workshop is a 90-minute session that takes you through the stages of Growth Architecture for scalable high-margin growth.
Core Context Mapping reveals where innovation meets trapped value guiding strategic capital acquisition and deployment.
GTM Architecture guides through planning, launch, next move processes ensuring assets, messaging thru delivery are working together.
A research-based Beats™ marketing system builds demand-pull momentum, informing and learning with campaign activation sprints.
Sales enablement infrastructure activates ecosystems of influence and a zero-friction sales process scaling cash flow.
The Flywheel launch process captures validation, references, and whole-product proofs eliminating failed GTM launches.
For those we serve, we uniquely provide dedicated on-demand expert support included ensuring efficient high-quality execution.
Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our growth initiative expectations perfectly.
Ramesh Maturu, President & Co-founder
Pyramid Consulting Inc.
Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory.
Erik Kiilunen, Founder & CEO
Neuvokas Corporation "Gatorbar"
Chris is focused on understanding the customers problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and global sales.
Wim Rjetdiik, VP & Country Manager, Compuware Corporation
Chris helped us take a small innovative tech company and firmly establish our leadership position on the global stage using strategic partnerships, resulting in new revenue streams, access to new customers also increasing our enterprise value.
Brad Wardell, Founder & CEO
Stardock Systems, Inc.
Chris excels at guiding teams to market-leading positions with a clear, simple vision and an approach to execution that’s both efficient and highly effective.
Dr. Shawne Duperon, Communications Coach and 6-Timme Emmy Award Winning Producer; Good Gossip Ph.D.
Chris created a whole product offering for our digitally disruptive fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement.
Sam Simon, Chairman
Simon Group Holdings Family Office
Chris' leadership in innovation and GTM is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value and forming high-impact partnerships and revenue streams.
Ritchie Corpus, VP, AMD, Intel, EA
Chris helped us understand the AI revolution in terms of practical application and market needs and helped us launch several growth initiatives including LTU's Innovation Center of Excellence, Ph.D. Programs, Custom Research, and Simulation & Design industry partnerships.
Mark Brucki, Associate VP Economic Development, Lawrence Tech University
Chris led our target buyer repositioning strategy and pursuit at Compuware, repositioning Dynatrace to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.
Dan Hughes, VP Business Transformation, Compuware Corporation
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We would love to meet you in person, please reach out and we'll set up a time to come meet you and share a meal and/or cup of coffee.
Today | By Appointment |
Serving the Midwest and Western NY, United States
