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    Transformational Go-to-Market for Innovation First Companies

    Transformational Go-to-Market for Innovation First CompaniesTransformational Go-to-Market for Innovation First CompaniesTransformational Go-to-Market for Innovation First Companies

    Corporate Finance | Growth Architecture | Revenue Operations | Next Move Advisory

    Transformational Go-to-Market for Innovation First Companies

    Transformational Go-to-Market for Innovation First CompaniesTransformational Go-to-Market for Innovation First CompaniesTransformational Go-to-Market for Innovation First Companies

    Corporate Finance | Growth Architecture | Revenue Operations | Next Move Advisory

    About edgeRunnerGTM

    We build the financial, operational and partnerships architecture that underpins breakout growth and enterprise value creation freeing founder creators from pressures of the day-to-day so that they can focus on doing the creative product and audience development work as only they can do. 


    As an operating partner we unlock trapped value and help founders safely make their next big move. Through financial planning, strategic positioning, operational performance and growth architecture we enable transformational go-to-market systems translating capital, teams, and opportunity into scalable systemized performance for investor-backed and founder-led companies. 


    Enablement Workshops ~ Next Move Advisory ~ Embedded Operations

    Get Answers with a 15-Minute Discovery Call

    Decades of Trusted Relationships

    Growth Architecture, Operations and Enablement

    Christopher Kowal, CEO & Operating Partner, 30 years Finance & Tech GTM

    An Executive Operating Partner handles the business of a product company attempting to scale so that founder creators can focus on the work they do best making products and growing audiences. 


    An operating partner drives performance improvements and helps with: 

    • Growth architecture and revenue operations 
    • Next big move strategy and preparation
    • Finance and stable cash flow
    • Capital efficiency of business and product innovation
    • Production flow, global distribution and go-to-market
    • Marketing strategy and campaign enablement
    • Launch + long-tail planning and execution
    • Funded partnerships and work-for-hire engagements
    • Contracts strategy, negotiation and relations 
    • Agency relationships for strategic alliances and investment pursuits


    Serving Emerging and Middle Market Founders

    Entertainment and Gaming

    Entertainment and Gaming

    Entertainment and Gaming

    We leverage 35+ years industry experience in strategy, finance, tech and go-to-market and a robust ecosystem to create high-value options for founders breaking out to the next level. 

    Tech-enbaled Business

    Entertainment and Gaming

    Entertainment and Gaming

    Beyond software and SaaS, we enable businesses across industry verticals who use technology for process and experience innovation to breakout beyond the hit product.

    Agentic & Applied AI

    Entertainment and Gaming

    Agentic & Applied AI

    Our MIT Certified Framework for AI-led Sentiment Analysis and Production enables visibility of high-value patterns that speed time to market at significantly lower cost.  

    View Our Executive Decision Brief

    How We Work

    Fixed Fee Enablement Workshops + Long-term Operating Cadence

    No Agency Fee. No Retainer. Modular workshop business model, unlocking tapped value, systemizing revenue operations. Long-term support cadence included.


    Each problem-specific workshop includes: 

    • a diagnostic of the stated problem, 
    • a customized operations and governance architecture, 
    • a tailored execution-ready system, 
    • implementation and market execution support. 


    Within one week of launch gaps are identified and closed.

    Within 30-days, the beginnings of traction and new results start to show up.

    Our Approach

    Laser-focused expert help when it is most critical. We prioritize whole product GTM and iterative market execution. We diagnose the friction points quickly and solve for them with complete go-to-market architecture and systems. We help solve problems in hours not months.


    Change doesn’t need to be loud, just consistent- Chris Kowal, Founder & Architect

    Book Your Workshop Now

    If You are at an Inflection Point, We Help You Breakthrough

    A GTM Architecture Built for Self-directed Breakout Growth

      Our operations strategy and growth system provides expert know-how with an out of the box, execution ready go-to-market system, designed to scale operational efficiency without burning capital. The Capital-to-Traction™ system aligns capital allocations to measurable outcomes ensuring growth investments are risk-adjusted and positioned to deliver on expectations prior to launch.  


    Workshops Include Market Execution Support and Operating Partner Cadence

    Let's Get to Work

    Frequently Asked Questions

    Please schedule a 15-minute discovery call to learn more

    https://calendly.com/edgerunner-chriskowal/discovery

    edgeRunnerGTM is an operating partner for venture / PE-backed to $20M+ annual recurring revenue founders who are at an inflection point and need reliable expert help to understand the options and make the next big move. 


    Our broad experience spans 30-years and uniquely enables outside-in perspectives that create accessible options and execution of the desired change. Our ecosystem of top talent, go-to-market partnerships and premier service providers means we have the resources and relationships to help take that step efficiently without disruption to ongoing business.   

    We support the full go-to-market and corporate development spectrum with emphasis on capital efficiency, maximizing the performance of every dollar allocated to business growth. We work with founders to solve one problem at a time, the key to breaking out is laser-focused whole product and market execution. View our Capabilities page for select examples of the problems and solutions we help work through to get to the next level.

    We offer three ways to engage with us

    (1) enablement workshop - these are helpful to work through specific in the moment challenges such as a complex contract strategy and negotiation, next move risk and opportunity analysis and operational diagnostic assessment. 


    (2) Next Move Advisory - these are helpful to assess the risk profiles of next move ideas and opportunities and prepare the business and team for a highly efficient risk-adjusted pursuit cycle that does not overwhelm, distract or disrupt the ongoing business operations.   


    (3) Embedded Operations - these are helpful for business operations and go-to-market transformation focused on assessments of existing systems, development of a tailored growth architecture and implementation of founder selected transformations to scale teams and company performance. We embed as a member of your executive team going hands-on working alongside your teams and leadership to implement the selected transformations.

    We focus on innovation-first companies; we do make our best impact working with founders who use technology and process as a market disrupter and differentiator for competitive advantage. We also look for founders who have tried all the hacks and are ready to get serious. 

    Our success is measured by re-engagement and referral. Founder operators know what they want to do and how they want it done. Our job is to help the founder get unstuck with diagnostic collaboration and then enable change with a system of tools and support that creates immediate traction. No retainers, no agency fees, no success fees, etc.; we solve problems in hours not months. Re-engagement and referral are the greatest rewards and we are grateful.

    Copyright © 2025 edgeRunner GTM and edgerunnergtm.com - All Rights Reserved.

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