Complimentary Publishing Assessment for Independent Game Studios

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Build What Funds Next

Build What Funds NextBuild What Funds NextBuild What Funds Next

Vertical SaaS: Predictable GTM that scales
Multi-product Studios: Revenue that compounds, not resets

Chris' leadership in technological innovation and go-to-market strategies consistently drives investment value and forms high-impact strategic partnerships that create new revenue streams.


Ritchie Corpus

Gaming Executive, AMD, Intel, EA

Playbook Built Under Real Constraints, Real Accountability

75 Releases + $2.4B exit experience
View Quick Impact Workshops
Get Answers with 15-Minute Discovery Call

Playbooks and Case Studies

SELF-PUB EXECUTIVE BRIEF

BEATS™ MARKETING PLAYBOOK

SELF-PUB EXECUTIVE BRIEF

120-day build and run program brief for multi-product independent game studio sustained independence.

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GAME SaaS EXECTIVE BRIEF

BEATS™ MARKETING PLAYBOOK

SELF-PUB EXECUTIVE BRIEF

120-day build and run program brief for predictable revenue engines, serving beyond Game SaaS to any tech-enabled business.

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BEATS™ MARKETING PLAYBOOK

BEATS™ MARKETING PLAYBOOK

BEATS™ MARKETING PLAYBOOK

Revenue system built on observable buyer behavior, decision psychology, experience enhancement and operational discipline.

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BEATS™ MARKETING PLAYBOOK

CASE STUDY: PARTNERSHIPS & INFLUENCE
Building the self-publishing infrastructure that enables small teams and partner ecosystem to outperform peers and giants. 

View Case Study

CASE STUDY: INDIE PUB SCALING

Identification of market vulnerabilities unlocking the category capture opportunity, building and executing on the initiative.    

View Case Study

CASE STUDY: GTM & BIZ DEV
Building the strategy, alignment and mutual reward system of a complex multi-party time and capital constrained transaction.  

View Case Study

Two Clear Paths

Vertical SaaS Go-to-Market (GTM)

Independent Game Studio Self-Publishing

Independent Game Studio Self-Publishing

 Build a GTM system that produces predictable revenue.


For product-led and vertical SaaS companies, we help you:

  • Reverse-engineer your ideal customer profile
  • Detect subconscious patterns that unlock demand-pull
  • Achieve 2x greater close rates on demos
  • Identify churn candidates early and secure renewals
     

No dashboards for show. Systems that actually execute.

Explore Vertical SaaS GTM Execution

Independent Game Studio Self-Publishing

Independent Game Studio Self-Publishing

Independent Game Studio Self-Publishing

 Build a publishing business that funds itself.


For studios planning more than one release, we help you:

  • Build owned player ecosystems and communities
  • Run algorithmic, data-driven digital distribution
  • Create repeatable launch, monetization, and lifecycle systems
  • Turn each release into compounding revenue to fund the next
     

No advances. No dependency. A self-publishing model that compounds.

Explore Self-Publishing Execution

Fractional & Embedded GTM & Publishing Execution

Systems of replication, not theory. $300M GTM, $100M partnerships, 400% compounding ARR

Christopher Kowal is an operating partner who ran a profitable, global, self-funded A+/AA studio and publisher for over a decade. Leveraging that market-proven playbook Chris combines his additional decades of Vertical GTM and Finance experience to build stable revenue systems for Independent Game Studios and SaaS companies.


Included with every engagement, Chris works cross-functionally to drive performance improvements helping with: 

  • Innovation strategy and production
  • Capital efficiency and stable cash flow
  • Next big move planning and preparation
  • Production flow, distribution and go-to-market
  • Marketing strategy and campaign enablement
  • Launch + long-tail planning and execution
  • Land and expand selling and value-fulfillment frameworks
  • Funded partnerships and work-for-hire engagements
  • Strategic partner and alliances contracts and relations 
  • Agency relationships for strategic alliances and investment pursuits

Testimonials and References

GTM, Publishing & Partnerships

GTM, Publishing & Partnerships

GTM, Publishing & Partnerships

Chris helped us implement effective go-to-market strategies for our independent gaming and tech company, solidifying our leadership position on the global stage through strategic partnerships. This approach not only resulted in new revenue streams and access to new customers, it also significantly increased our enterprise value and attracted investment opportunities. 


Brad Wardell, Founder & CEO

Stardock Systems, Inc. & Oxide Games

Product Vision & Alliances

GTM, Publishing & Partnerships

GTM, Publishing & Partnerships

Chris' leadership in technological innovation and go-to-market strategies is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value creation forming high-impact strategic partnerships and revenue streams.


Ritchie Corpus, VP, AMD, Intel, EA

Leadership & Growth

GTM, Publishing & Partnerships

Target Market Initiatives

Chris excels at guiding teams to market-leading positions through effective go-to-market strategies and a clear, simple vision. His approach to execution is both efficient and highly effective, making him a valuable asset for developing a solid marketing strategy and fostering strategic partnerships that drive investment. 


Dr. Shawne Duperon, Leadership Coach; 6-Time Emmy Award Winning Producer; Good Gossip Communications Ph.D.

Target Market Initiatives

Launch & Acceleration Capital

Target Market Initiatives

Chris is focused on understanding the customers problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and accelerates global sales.  


Wim Rjettdiik, VP & Country Manager Compuware Corporation

Launch & Acceleration Capital

Launch & Acceleration Capital

Launch & Acceleration Capital

Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory. 


Erik Kiilunen, Founder & CEO

Neuvokas Corporation "Gatorbar"

Venture Execution

Launch & Acceleration Capital

Launch & Acceleration Capital

Chris created a whole product offering for our digitally transformative fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement. 


Sam Simon, Chairman

Simon Group Holdings Family Office

Market & Offerings Expansion

Market & Offerings Expansion

Market & Offerings Expansion

Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our growth initiative expectations perfectly.


Ramesh Maturu, President & Co-founder Pyramid Consulting Inc.

Commercial AI & Innovation

Market & Offerings Expansion

Market & Offerings Expansion

Chris helped us understand the AI revolution in terms of practical application and market needs. He helped us develop strategies for our industry partnerships program including LTU's AI Center of Excellence, Ph.D. Programs, Custom Research, and Simulation & Design Platform R&D. 


Mark Brucki, Associate VP Economic Development, Lawrence Tech University

Turnaround and Repositioning

Market & Offerings Expansion

Turnaround and Repositioning

Chris led our target buyer repositioning strategy and pursuit at Compuware, repositioning Dynatrace to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.


Dan Hughes, VP Business Transformation, Compuware Corporation

Investment & ROI

120-Day Founder-Independent System


Vertical SaaS ($2M-$8M ARR): $55,000
Game Studios (Multi-Release): $45,000


What's Included:

Days 1-30: Diagnose problem + build system

Days 31-90: Run system until metrics move

Days 91-120: Transfer complete capability to team


Guarantee:

If your metrics don't move in 90 days, we keep working at no additional cost until they do


Start Smaller:

$3,500 Quick Impact Workshop (fully credited toward program if you proceed within 30 days)


Qualification

Programs will have the greatest ROI and impact for founder-led companies $2M to $8M

Not ideal for pre product-market-fit (pre-PMF), $50M+ ARR, 18-month runways 


Pre-PMF can benefit from Quick Impact Workshops.

Schedule Consultation

Ecosystem Context & Signal Sources

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